Manifold
Why Manifold

Self-serve programmatic with
agency-grade strategy built in.

Six premium channels, 280+ audience segments, and AI-powered planning — with added-value media and white-glove strategy normally reserved for managed-service buys. No minimum spends. No platform fees.

No credit card required to explore the platform.

The Media Mix

Six channels. One workflow.

Allocate budget across the full programmatic stack from a single campaign builder. Transparent media rates with no hidden platform markups.

$3.00
CPM

Display

Premium banner inventory across the open web and apps.

Benchmark

0.08% – 0.15% CTR

$1.50
CPC

Click-Focused Display

CPC-priced display optimized for landing-page traffic.

Benchmark

0.50% – 1.00% CTR

$6.00
CPM

Native

Content-style placements that match the publisher's look and feel.

Benchmark

0.15% – 0.25% CTR

$10.00
CPM

Pre-Roll Video

Skippable and non-skippable video before premium online content.

Benchmark

60% – 70% VCR

$25.00
CPM

Connected TV

Big-screen reach on Roku, Hulu, Fire TV, smart TVs, and more.

Benchmark

95% – 98% VCR

$15.00
CPM

Streaming Audio

Spotify, Pandora, podcasts, and music streamers — listener-targeted.

Benchmark

80% – 95% CLR

Live preview · Wizard Step 3: Budget allocation

manifoldplatform.com/dashboard/campaigns/new — Step 3: Tactics
Allocate budget across tactics
Total: $20,000

CTV

$25.00 CPM

Budget

$12,000

Reach

480,000+

impressions

Streaming Audio

$15.00 CPM

Budget

$5,000

Reach

333,333+

impressions

Pre-Roll Video

$10.00 CPM

Budget

$3,000

Reach

300,000+

impressions

Display

$3.00 CPM

Click to enable

Native

$6.00 CPM

Click to enable

Click-Focused

$1.50 CPC

Click to enable

Toggle tactics on, set per-channel budgets, see delivery in real time. Rate and minimum-spend rules are surfaced before you submit.

Added Value Included

Bonus media on every qualifying campaign.

Self-serve platforms don’t do this. We do.

Every campaign at $10K and above unlocks added-value impressions — retargeting bundles, premium inventory bonuses, and extension tactics we’d normally only offer to managed-service clients. It’s built into the platform and applied automatically based on your campaign budget.

CTV viewers retargeted with display. Audio listeners retargeted with banners. Free bonus impressions stacked on the buy you already placed. Standard at every tier.

$10K+
Campaign budget
+5%
Added value

One added-value slot — retargeting or upsell tactic of your choice.

$25K+
Campaign budget
+10%
Added value

Two added-value slots, including viewer / listener retargeting bundles.

$50K+
Campaign budget
+15%
Added value

Four added-value slots — full bonus stack including premium impressions.

Audience Data

280+ ready-to-activate segments.

An industry-standard data taxonomy you can stack with contextual keywords, first-party lists, and geographic targeting — no separate DMP needed, no extra data fees.

Automotive
B2B & Professional
Demographics
Education
Entertainment
Finance
Food & Beverage
Health & Wellness
Home & Garden
Lifestyle & Hobbies
Political
Retail & Shopping
Sports & Fitness
Technology
Travel

Stack with contextual keywords

Layer brand-safe keyword targeting on top of demographic segments to reach the right person in the right moment.

First-party lists, privately

Upload customer lists with SHA-256 hashing in your browser — identifiers are never stored in raw form on our servers.

Seven layers of geo targeting

Market Areas, states, cities, zips, congressional districts, points-of-interest radii, and custom polygons — composable in any combination.

Premium-Only Inventory

Brand-safe inventory. Top-tier networks. Zero junk.

Every channel is curated to the top 10% of available inventory. No made-for-advertising sites. No bottom-of-the-barrel CTV apps. No long-tail audio your audience never opens. Just the networks and publishers your brand actually wants to appear in.

Connected TV (CTV)

Premium streaming networks. Non-skippable, big-screen impact.

Netflix
Hulu
Disney+
Peacock
Paramount+
HBO Max
Roku
fubo
Sling TV
Tubi
Fox Sports
YouTube TV

Streaming Audio

Music, podcast, and radio platforms — listener-targeted, headphone-aware.

Spotify
Pandora
iHeartRadio
SiriusXM
YouTube Music
Apple Podcasts
SoundCloud
Triton

Display, Native & Pre-Roll Video

Premium publisher network — news, sports, lifestyle, finance, weather.

NYT
ESPN
NBC News
Food Network
MarketWatch
Chicago Tribune
BuzzFeed
Yahoo
CBS
Women's Health
Weather
Good Housekeeping
MSN

Sample of available publishers — full inventory list of 3,000+ premium sites available across the network.

Surgical Geo Targeting

From country down to a city block.

Seven layers of geographic targeting, stackable in any combination. Reach an entire Market Area, narrow to a handful of ZIP codes, then drop a custom polygon around the venue. All from one targeting panel.

Compose any combination
1

Country

United States

2

US States

Oklahoma, Texas

3

Market Area

Oklahoma City (#41)

4

City

Oklahoma City, Edmond, Norman

5

ZIP

73102, 73103, 73104 +12

6

Radius

25 mi around venue

7

Polygon

Custom downtown shape

Sample stack from a live campaign — OKC venue + 25mi geofence + downtown polygon.

Country

US, Canada, Mexico — include or exclude entire markets.

US States

All 50 states + DC, target one or any combination.

Market Areas

All 210 Nielsen Market Areas ranked by TV-household size.

Cities

30,000+ US cities with population and coordinates.

ZIP Codes

31,970 US ZIPs with city, state, and population data.

Radius Geofence

Draw circles around any address. Set radius in miles.

Custom Polygon

Draw any shape — venues, neighborhoods, event zones.

Sample: Top 10 Market Areas available (out of 210)

#1New York, NY
7.43M
#2Los Angeles, CA
5.54M
#3Chicago, IL
3.48M
#4Philadelphia, PA
2.87M
#5Dallas-Ft. Worth, TX
2.70M
#6Houston, TX
2.53M
#7Atlanta, GA
2.51M
#8Washington, DC
2.49M
#9Boston, MA
2.46M
#10SF / Oakland / SJ, CA
2.51M
Manifold AI Intelligence

A media strategist, built into the wizard.

Most self-serve tools hand you a budget input and wish you luck. Manifold walks you through audience sizing, channel mix, and strategy — then puts it all in writing.

Total Addressable Market Analysis

Pulls live audience and geography data to size the reachable population for your campaign before you commit a dollar. See the universe you're buying against.

Strategy Recommendations

Recommends the right mix of tactics, budget splits, and audience priorities based on your campaign goal — clicks, impressions, conversions, or awareness.

Micro-Personas™

Generates 4-6 lifelike personas with their daily micro-moments — where, when, and how they engage. Brings your target audience to life and informs creative.

Scope of Work

Produces a polished campaign overview document on submit — every tactic, segment, geo, and rate clearly laid out. Send it to stakeholders without rewriting.

Sample output · Micro-Persona™ #2 of 4

Micro-Persona™ #2 of 4

The Weekend Outdoor Adventurer

35-49, household income $85K+, family with kids. Plans the family weekend by Wednesday, books experiences on mobile, splits screen time between streaming and outdoor apps.

Micro-moments where we reach them

Morning podcast

Spotify daily commute, 7-9am

Lunch-break scroll

Reddit r/familytravel, NYT, ESPN

Evening streaming

Hulu sports, Disney+ family content

Weekend planning

Search-focused display retargeting

Sample output · Scope of Work

Scope of Work
Generated by AI

Riversport 2026 — Summer Day Pass

Flight: May 21 – Jul 5, 2026 · Budget: $20,000

Goal

Drive ticket sales conversions for the Riversport summer day pass with a strong awareness halo across the OKC metro.

Audience

Active families w/ kids 6–14, household income $75K+; layered with contextual keywords (water sports, family weekend, OKC events).

Tactic mix

CTV (60%) · Streaming Audio (25%) · Pre-Roll Video (15%). Display retargeting added value (+5%).

Geo

Oklahoma City Market Area — radius geofence 25mi from venue + custom polygon around downtown.

Ready for stakeholder sign-off
Reporting

A dashboard your clients will actually open.

Real-time performance, branded to your agency, shareable to clients and team members with a single link. Replace your weekly recap deck with always-on reporting.

manifoldplatform.com/shared/acme-q1-recap

Performance Over Time

Mar 25 — Apr 6, 2026

ImpressionsClicksCTRCompleted ViewsConversions
300K225K150K75K0Mar 25Mar 27Mar 29Mar 31Apr 2Apr 4Apr 6

Impressions

2.84M

Clicks

14,291

CTR

0.50%

Completions

1.92M

Conversions

482

Unified across every channel

Google, Meta, TikTok, Reddit, Spotify, Yahoo DSP, and email all roll up into a single performance view.

Drill-down by anything

Tactic, campaign, ad set, creative, geo, and device — with completion rates, conversions, and period-over-period comparisons.

Shareable client links

One-click shareable dashboards with your logo and accent colors. No login required for stakeholders.

Branded PDF recaps

Export polished end-of-campaign summaries with charts, totals, and AI-generated narrative insights.

Token-based public linksPeriod comparisonsAI insights
Pricing

Transparent pricing. No gotchas.

You pay the published media rate per impression or click — that’s it. No platform subscription. No minimum spend. No managed-service fee hiding inside the CPM.

$0 Platform Fees

You only pay for delivered media at the rate you signed up for. Manifold doesn’t charge a percentage, monthly subscription, or seat fee.

No Minimum Spend

Run a $500 test or a $500,000 flight — the platform behaves the same. Per-tactic minimums apply (Display $500, CTV $1,000, etc.) but there’s no platform-wide floor.

Pay Your Way

Credit card on file with automatic threshold billing — or net-terms invoicing for qualifying accounts. Most self-serve platforms force CC only.

Credit Card

$100 charged on launch to confirm the card. Then charges land automatically in clean $1,000 increments as delivered media accrues.

Invoice

Agencies, government, and qualifying brands can run on net-terms invoicing. Submit for approval at signup — typical turnaround is one business day.

What you’d normally need an agency for — built in.

Strategy, audience research, persona development, scope-of-work documents, added-value media, branded client reporting. Self-serve platforms skip all of it. Manifold doesn’t.

See it in action.

Book a 20-minute walkthrough with our team, or sign up and explore the wizard right now — no credit card needed to look around.